Marketo Certification Associate (MCA) 2025 – 400 Free Practice Questions to Pass the Exam

The required fields for Marketo to successfully sync with Salesforce include the email address, acquisition program, and acquisition date. The email address is critical because it uniquely identifies a lead in both systems, ensuring that the correct data links between Marketo and Salesforce. The acquisition program field tracks the specific marketing initiative that led to the lead's creation, providing important context for reporting and marketing analytics. Lastly, the acquisition date captures the time when the lead was created or acquired. This is essential for understanding the lead lifecycle and applying appropriate marketing strategies.

In the context of the provided options, this combination of fields—lead score, acquisition date, and acquisition program—is integral to maintaining a robust data structure in both platforms. Other options may incorrectly suggest fields that do not consistently need to be synced, which can result in data discrepancies between Marketo and Salesforce.